Kia ‘2017 Cadenza Release’

Live Activation Series

Producer: Ryan Decker
Creative Director: Aline Ridolfi
Tech Lead: Blair Neal
Production Designer: Jen Dunlap
Client: Kia
Agency: Fake Love
In Partnership with The New York Times

A series of live activations teasing the 2017 Kia Cadenza rolled out across three New York Times events. Activation highlights include a custom augmented reality experience highlighting key features of the Cadenza as well as turning the car into a giant audio sequencer complete with fully-reactive projection mapping.